Brands have become interested in using influencers for marketing over the past few years in order to stay ahead in the field of digital marketing. Before influencer marketing became a trend, celebrity endorsements were a great way to promote their brand.
Celebrity endorsement has long been a significant marketing tactic. As the brand ambassador for TVS Motors and Indigo Paints, MS Dhoni is one of the biggest players in the game. One of the top actors, Amitabh Bachchan, represents Kalyan Jewelers as a brand ambassador. For decades, a lot of celebrities have been endorsing businesses.
In the world of digital marketing in 2019, “influencer branding” became the latest phrase. Maximum percentage of consumers trust an influencer more than an advertisements . Influencer marketing has gained acceptance as a powerful tool. After seeing the possibilities of partnering with influencers to raise brand awareness, brands begin to invest in Nano, micro and macro influencers
Brands are growing more and more conscious of social media’s significance and prospects. Hiring influencers of every kind—nano, micro, and macro—will help them market their brand to their target market
Why brands prefer influencers over celebrities?
Influencers are authentic.
Authenticity is one of the most effective tools for brand collaboration. While celebrities only promote goods when they are paid to do so, influencers speak to a particular audience and engage with them to share their honest opinions of brands and products. Whereas in celebrity endorsement Customers only get information from brands that they choose to provide.
Influencers maintain their authenticity and transparency by sticking to one style, being creative, and gaining trust. The consumers consider Influencers as the normal people in their lives.
Influencers provide credibility
Celebrities’ endorsement power comes from being popular. Celebrities aren’t often assumed to be educated about the product they’re promoting.
Consumer purchase decisions are somewhat influenced by influencers. Because of their honesty, the audience has a greater sense of trust in them and respects their viewpoints. Influencers establish their reliability and credibility by their frank evaluations and expertise on a given subject.
Influencers are affordable.
In comparison to celebrity influencers are way more affordable with many benefits. Hiring a celebrity is an extremely expensive strategy, and not everyone can approach them.
Brands can choose from a wide range of influencer marketing options. Because influencers occur in a variety of forms, including nano influencers (less than 10,000 followers), micro influencers (10,000 to 100,000 followers), macro influencers (100,000 to 400,000 followerso 100,000 followers), macro influencers (100,000 to 400,000 followers), and elite macro influencers (more than 400,000 followers) . Influencers who have millions of followers are expensive but still much less expensive than celebrities.
Influencers are easily reachable.
Influencers are more approachable than superstars because they engage with their followers, respond to their queries, and even try some of the things they recommend, which helps to build trust. Influencers make it simple for brands to communicate with their customers.
Influencers give brands exposure to a huge audience.
The followers of influencers can be reached directly. Consumers believe them more as a result of their growing trust. Today’s brands employ influencers to advertise their products because they want to connect with their customers on a personal level.
Final thoughts
Influencer marketing gained importance in the world of digital marketing by being authentic and providing brand exposure to a huge audience in an affordable way. Employing influencers can boost a brand’s reputation, generate discussion online, and increase brand engagement.
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